My Dear John Letter to Social Media
Dear social media;
When did you lose your way? I feel like I’m in the middle of a dysfunctional relationship.
Social media, you’re a bad boyfriend who doesn’t pay attention to me anymore because you’re too busy trying to catch the eye of the hotties at the bar.
When I joined this world back in 2007, you were fresh and new and unexplored. When the waters were uncharted and we all just had to feel our way around to find what made sense.
We weren’t selling anything.
We weren’t trying to get more listeners, followers or subscribers.
We were just making friends.
We were revelling in how cool it was to connect with someone on the other side of the world in real time.
There were no social media strategies.
There were no digital marketing manifestos or analytics analysis or infographics.
There was just us, and it was a beautiful thing.
Nowadays, every time, I mean EVERY time I see you, social media, I feel like I’m being sold something.
Oh sure, some people cleverly disguise it as things like “caring”, or “speaking human”, or “engaging”. But come on, we see right through that, darling.The more connected we become, the less social we actually are. #pureblogging
If someone has 200,000 followers on Twitter, can they really say they “care deeply” about each and every one of them?
If 80,000 people subscribe to someone’s newsletter, and that someone says they’d love to hear from every subscriber, do they really mean it?
No. Not if their ultimate goal is to sell something.
Then, they really only want to hear from those people who are actually their paying customers. This kind of disingenuous behaviour cannot continue.
I am not trying to be a cynic, sweetheart (it’s not in my nature). But I am trying to say that I think we should see other people.
I think that social for the sake of social is a dying art.
Social for the sake of selling has completely overshadowed any remnants of that, and as much as it breaks my heart, it’s time for me to move on.
Is there any hope of making up? I don’t think so. I think we need to find new roads.
For me, I’ve mostly withdrawn from the World WIDE Web of connection and gone back to my roots – the friends and family around me that I genuinely care about.
But, you say, how will this help you get ahead in business? Well, you’d be surprised, social media.
99% of the referrals I get for my business are from people I already know.
Even if I fake “care” about people on social media, that doesn’t get me much, except kind of a queasy feeling that I’m not really being myself.
Of course, social media, I can only speak for my personal experience here. I know you are so loved by other people.
Heck, you have been amazing for some of my clients; life-altering, even! But it doesn’t change how I feel inside, about MY experience with you these days.
I have come to a place of acceptance that the online days of yesteryear are now behind me.
I’ve made the decision to break up with you, my old flame, and focus on those relationships that actually mean something to me.
I hope you’ll understand in time.